TV / Print / DM / Social
Where imagination comes to life.
Every one of us – kids and adults alike – has a childlike sense of wonder inside, which can easily be dulled by everyday life. Fortunately, all it takes is the right spark to reignite our imaginations. That's where English Heritage comes in, with days out packed with authentic excitement and adventure.
It all begins with the charity’s first-ever TV ad.
The results
A record-breaking 422,000 new members
Membership income up 16% from 2021/22
11% up on target
OOH / Press/ Email / DM
A bit more.
Halifax’s 1% cashback credit card offers cardholders a small but frequent reward on nearly every purchase worldwide, making everyday spending more rewarding.
We used Halifax’s honest voice to craft a campaign that stood out for its authenticity in a market full of exaggerated claims. The focus was on the satisfaction of small, everyday wins, depicted through eye-catching headlines and relatable purchase scenarios like buying a refreshing snack, a jaunty hat, or a bed for a cat. The campaign effectively highlighted the genuine value of earning cashback on routine purchases.
Experiential / OOH / Press / Social
Ticket Giveaway
As commuters passed through London Victoria station, we gave them a chance to escape the everyday grind by winning British Airways flights to 7 of BA's Gatwick destinations. We invited them to take control of our flight simulator, and those with the highest scores won tickets every 15 minutes.
We brought the competition to life with outdoor and press advertising. These used a traditional Tube map style to illustrate each of the destinations.
OOH / Press / Online
We wanted to create a campaign promoting leisure travel and it’s brand value: "Find Another Part Of You." With C2C trains, it's easy to explore new places and discover different sides of yourself.
2017 DMA:
Bronze, Best Travel and Leisure
OOH / Press / Social / Online
Workout your weekend
Londoners love the gym. Londoners love short breaks that help them relax and escape the city. Londoners would love West Sussex, with its national park, stunning scenery and countless trails - if only they knew about it.
This is where we came in, helping position the county as the perfect outdoor exercise venue, that’s only 90 minutes by train from Central London.
The campaign ran across London press, digital and tube posters.
OOH / Press / DM / Social / Email
It is common to forget paper vouchers even when they are placed in a visible location. To resolve this issue, we have developed the VIP club app that enables you to store all your vouchers on your phone. By downloading the app, customers can keep track of their vouchers and will never forget them again.
Experiential / Online / Social
Spare room
By offering your spare room, you can make a significant positive impact on a child’s life and provide them with a safe and comfortable place to live.
We built a physical ‘spare room’ set which doubles up as a consultation area for people interested in fostering.
Our ‘would-be’ foster parents would then be prompted to put on a VR headset in order to see the room come to life and hear the story.
https://www.youtube.com/watch?v=L_fAlyvt4xo
Note: To watch the 360 film you might need to watch it on the Google Chrome browser.
We built a physical ‘spare room’ set, which came to life when they put on a VR headset.
Before
After
OOH / Press / Email
Relax By Train
Driving into cities for work or pleasure is often no pleasure at all. There’s the traffic jams, parking and precious time wasted, meaning you can wind up arriving at your destination feeling rather uptight.
GWR reminds travellers that taking the train is the relaxing feel-good alternative. And to drive this message home, the geo-targeted ads, along highways and at service stations, highlight the specific time savings to be had, too.